B2C Commerce
Build customer-facing commerce experiences designed for discovery, convenience, conversion, personalization, and loyalty.
Digital Commerce
Today’s customers expect commerce to be fast, personalized, connected, and available across every channel.
Etiquette helps businesses design and build intelligent digital commerce platforms that connect customers, products, payments, inventory, orders, CRM, data, and operations into one seamless experience.
B2C • B2B • D2C • Marketplace • Omnichannel • AI Commerce
Connected commerce
Modern commerce begins long before checkout and continues long after a purchase.
Customers discover brands across search, social platforms, marketplaces, mobile applications, websites, stores, and digital campaigns.
The commerce platform must connect all of these experiences while keeping customer information, products, inventory, pricing, orders, payments, and service synchronized.
Etiquette helps organizations build connected digital commerce ecosystems designed around customer experience and operational efficiency, supported by our digital transformation expertise.
Digital commerce capabilities
From customer-facing storefronts to partner portals and multi-vendor platforms, we build the commerce model your business actually runs on.
Build customer-facing commerce experiences designed for discovery, convenience, conversion, personalization, and loyalty.
Build commerce experiences for distributors, dealers, retailers, partners, wholesalers, and enterprise buyers.
Enable brands and manufacturers to build direct customer relationships without depending entirely on intermediaries.
Build multi-vendor digital marketplaces connecting buyers, sellers, service providers, and platform operators.
Connect digital and physical customer journeys into one coordinated experience.
Headless architecture, mobile commerce, social commerce and AI-powered personalization, built on the same connected foundation.
One customer. One connected experience. Multiple channels.
Commerce experience
Great commerce is designed as a journey, not a set of screens. We map each stage and connect it to the systems that make it work.
SEO, search, social, advertising, marketplaces, recommendations.
Product information, comparisons, rich content, reviews, personalization.
Pricing, offers, recommendations, availability, AI assistance.
Cart, checkout, payments, financing options where appropriate.
Inventory, order processing, delivery, pickup, notifications.
CRM, service, returns, refunds, customer support.
Loyalty, subscriptions, engagement, recommendations.
Analytics, segmentation, AI insights, experimentation.
AI-powered commerce
AI can help digital commerce move from static transactions to adaptive customer experiences. Etiquette can integrate AI into commerce workflows where it provides meaningful business value, building on our artificial intelligence services.
Help customers find relevant products faster.
Recommend relevant products based on behavior and context.
Conversational experiences that help customers discover and compare products.
Adapt content, products, offers, and experiences to customer context.
Identify meaningful customer groups from behavioral and transactional data.
Use historical and current data to understand demand patterns.
Surface trends, anomalies, opportunities, and customer behavior.
Assist support teams with customer and order context.
Support product descriptions, merchandising, campaign content, and localization workflows.
AI should improve the customer journey and business outcome — not add complexity for its own sake.
We scope AI to your data, consent and governance requirements, and keep people involved where decisions matter.Personalization
Etiquette can help personalize commerce experiences by combining the signals your business already holds with the right experience design.
The right mix depends on your data, your consent model and your goals.
Relevance across the journey, from first visit to reorder.
Privacy first. Personalization should always follow appropriate consent and privacy practices, and be designed around the trust of your customers.
Commerce integration
Commerce should not operate as an isolated system. Etiquette can build API-driven integrations that help information move reliably between customer-facing commerce experiences and operational systems.
Backed by our custom software development and cloud & infrastructure capabilities, we connect commerce with the systems your teams already rely on.
Salesforce + digital commerce
Commerce creates some of the richest customer data a business has. Connecting it to your CRM and service workflows helps teams act on it.
Etiquette brings Salesforce ecosystem experience to commerce programs, connecting customer, order and service data so that sales, service and marketing teams share a consistent view of the customer.
Explore Salesforce ServicesHeadless commerce
Traditional commerce systems can tightly couple the customer experience with backend commerce logic.
A headless or API-first architecture can provide flexibility when businesses need to support multiple digital experiences from common commerce services.
Headless is not automatically the right choice for every business. We assess your channels, team and roadmap before recommending an architecture.
Mobile commerce
Many customers discover, compare and buy from a phone. We design mobile commerce as a first-class experience, not a shrunken website.
React or another suitable mobile technology is selected based on your project needs, users and existing ecosystem.
Payments
We integrate with supported, established payment gateways so customers can pay the way they prefer, including UPI, which is widely used across India.
Support the payment method many Indian customers prefer.
Credit and debit card payments through your chosen gateway.
Bank-based payment options through supported gateways.
Wallet payments where supported by the gateway.
Collect payments through shareable links.
Recurring billing models where appropriate.
Refund handling connected to orders and support.
Cash on delivery where it suits the business and market.
Payments are handled through the gateway’s own secure payment flows. The right gateway, methods and compliance approach are confirmed with you for each project.
Order & inventory management
Commerce and operations have to stay in step. We synchronize storefront activity with the systems that run orders, stock and delivery.
Keep commerce, inventory, orders and service in sync, so customers see the same truth your teams do.
Marketplace commerce
Etiquette builds platforms where multiple providers, businesses, sellers, or resource owners participate, with the tools to onboard, approve, list, transact and report.
See our products for examples of platform thinking in practice.
Data & analytics
Commerce generates a continuous stream of signals. We help you bring them together so teams can see what is working and act on it, with AI-assisted insights where they add value.
Explore data & analytics →Concept visual only. Shapes are illustrative and do not represent real data.
Loyalty & retention
Lasting growth comes from relationships customers choose to keep. We design retention around value and relevance rather than excessive discounting.
Commerce technology
We choose technology to fit your business, not the other way around. Our custom software development teams work across modern, proven stacks.
Industries
Commerce looks different in every sector. We adapt the platform to the way your customers, partners and operations work.
Online stores, omnichannel experiences, inventory, loyalty.
D2C and B2B commerce, dealer/distributor experiences.
Appointments, packages, pharmacy-related digital workflows where legally appropriate.
Reservations, services, memberships.
Accessories, services, dealer ecosystems, customer journeys.
Service purchasing, subscriptions, appointments.
Booking, marketplace, subscription and space commerce.
Marketplace and digital-first business models.
Our approach
A clear path from first conversation to ongoing optimization.
Understand customers, business model, operations, and current systems.
Create experience architecture, customer journeys, and technical architecture.
Develop commerce experiences and supporting services.
Connect payments, CRM, inventory, ERP, logistics, APIs, and data.
Test performance, responsiveness, workflows, and integrations.
Track customer and business performance.
Continuously optimize experiences, automation, and conversion.
Why Etiquette
Digital transformation, AI, automation, engineering, data and integration, working together on one connected commerce platform.
Commerce architecture starts with your business model.
Connect customer experience with backend operations.
Apply intelligent capabilities where they create measurable value.
Build customized platforms rather than forcing every use case into templates.
Connect CRM, Salesforce, APIs, payments, data, and enterprise systems.
Measure, learn, optimize, and evolve.
Core values
We explore better ways to create connected and intelligent commerce experiences.
We design solutions responsibly, transparently, and with respect for customer trust.
We focus on measurable outcomes for customers, employees, and businesses.
Innovation drives us. Integrity guides us. Impact defines us.
Operational efficiency
Connected digital platforms can help organizations run commerce with less friction and better information.
Customer experience
Digital commerce is no longer just about listing products online. It is about building meaningful relationships with customers at every touchpoint. Here is how connected commerce improves the experience.
Customers respond to relevance. By using browsing behavior, purchase history and preferences, with consent, commerce platforms can surface suitable products, offers and content instead of a one-size-fits-all catalog.
Shoppers move between web, mobile, social, marketplaces and stores. A connected platform keeps carts, orders, pricing and customer details consistent across them, so the experience feels like one brand rather than several systems.
Checkout is where friction costs the most. Guest checkout, saved details, and a choice of payment options such as UPI, cards and wallets through supported gateways can make completing a purchase quicker and easier.
AI-assisted chat can answer common questions, help customers track orders and suggest products at any hour, with a clear route to a human agent when a query needs one.
Customers cannot touch products online, so rich imagery, video, 3D and, where it suits the product, AR can help them judge size, fit and appearance before they buy.
Customers expect to know when an order will arrive. Connecting commerce with inventory, warehouse and logistics systems supports accurate availability, routing and tracking updates.
Retention depends on value after the first purchase. Rewards, memberships and personalized offers can encourage repeat purchases and build lasting relationships.
Digital commerce is not just about transactions. It is about creating memorable, engaging and personalized customer experiences. By embracing digital transformation, enterprises can meet rising customer expectations and stay ahead in a changing market.
Whether you are modernizing an existing commerce platform, launching a new digital business, building a marketplace, connecting channels, or introducing AI into the customer journey, Etiquette can help turn the strategy into a scalable digital experience.
Get in touch
Tell us a little about what you are building or improving. A member of the Etiquette team will respond to discuss your requirements and the best way forward.
Prefer email? Write to contact@etiquette.ltd or visit our contact page.
Social commerce
Turn Discovery Into Commerce
Social platforms are often where customers first meet a brand. We connect campaigns and conversations to journeys that lead to a purchase.
Social campaigns
Creator and influencer traffic
Product landing pages
Direct commerce journeys
Messaging and engagement
Campaign attribution
Platform integrations depend on what each social platform currently offers. We confirm available features and policies at the start of a project.