Privacy Policy

01Who we are

This Privacy Policy explains how Etiquette Technologies ("Etiquette", "we", "us" or "our"), a technology solutions company based in Trichy (Tiruchirappalli), Tamil Nadu, India, collects, uses, shares and protects personal data when you visit etiquette.ltd, contact us, apply for a job or use our services.

We process personal data in line with India's Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000 and related rules, and, where they apply to you, other data protection laws such as the EU/UK GDPR and Canada's PIPEDA.

02Information we collect

Information you give us

• Contact and enquiry forms: first and last name, email address, company, city, state/province, mobile number and the product or service you're interested in.
• Job applications: your name, contact details, CV/résumé and any other information you choose to share with us.
• Live chat, email and phone: the content of your messages and any details you provide.

Information collected automatically

• Usage and device data: IP address, browser type, device information, pages visited, referring website and time spent on the site.
• Cookies and similar technologies: see our Cookie Policy for details.

We do not knowingly collect sensitive personal data such as financial, health or biometric information through this website.

03How we use your information

• To respond to your enquiries and provide quotes, consultations and product demonstrations.
• To deliver, support and improve our services and products.
• To assess job applications and communicate with candidates.
• To send updates or marketing communications where you have agreed to receive them. You can unsubscribe at any time.
• To analyse website traffic and improve our website's content and performance.
• To keep our website and systems secure and prevent fraud or misuse.
• To comply with legal obligations and enforce our agreements.

04Legal basis and consent

We process your personal data on the basis of your consent (for example, when you submit a form or accept cookies), for legitimate uses permitted by law (such as responding to a request you've made), to perform a contract with you or take steps before entering into one, and to comply with legal obligations.

Where we rely on consent, you can withdraw it at any time by contacting us. Withdrawal does not affect processing carried out before you withdrew it.

05How we share your information

We do not sell your personal data. We share it only with trusted service providers who process it on our behalf, under appropriate confidentiality and data protection terms:

We may also disclose information where required by law, court order or a government authority, or to protect our rights, property or safety and that of others.

06International data transfers

Some of our service providers store or process data outside India, including in the United States and the European Union. When we transfer personal data internationally, we do so in accordance with applicable law and rely on providers that maintain appropriate safeguards to protect it.

07How long we keep your data

We keep personal data only for as long as needed for the purposes described in this policy:

• Enquiries and client communication: for the duration of our relationship and a reasonable period afterwards.
• Job applications: up to 12 months after the recruitment process ends, unless you ask us to delete it sooner.
• Analytics data: according to the retention settings of the relevant tool.

We may keep some information longer where required by law, for example for tax or accounting purposes.

08How we protect your data

We use reasonable technical and organisational security measures to protect your personal data against unauthorised access, loss, misuse or alteration. These include encrypted (HTTPS) connections, access controls and working with reputable service providers. No method of transmission over the internet is completely secure, but we work hard to protect your information.

09Your rights

Subject to applicable law, you have the right to:

• Access a summary of the personal data we hold about you and how it is processed.
• Correct, complete or update inaccurate or incomplete data.
• Request erasure of your personal data.
• Withdraw consent at any time.
• Object to or restrict certain processing, including direct marketing.
• Nominate another person to exercise your rights in the event of death or incapacity (under the DPDP Act).
• Raise a grievance with us and, if unresolved, complain to the relevant data protection authority, such as the Data Protection Board of India.

To exercise any of these rights, email contact@etiquette.ltd. We may need to verify your identity before responding.

10Children's privacy

Our website and services are intended for businesses and are not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has given us personal data, please contact us and we will delete it.

11Third-party links

Our website may link to other websites, such as our social media pages or partner sites. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.

12Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top shows when it was last revised. Significant changes will be highlighted on this page.

13Contact us & grievance officer

We aim to acknowledge grievances promptly and resolve them within the timelines required by applicable law.