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Sustainability at Etiquette

Building Technology With a Smaller Footprint and a Bigger Positive Impact

Technology can create enormous value — but it also consumes energy, infrastructure, hardware, and resources.

At Etiquette, our sustainability journey is focused on understanding our environmental footprint, reducing avoidable emissions and waste, improving resource efficiency, and using technology to help build more sustainable operations.

Measure•Reduce•Improve•Report
Digital infrastructureServers, devices, networks EnergyElectricity and efficiency CloudData & measurement Circular hardwareReuse, repair, recycle Sustainable operationsOffices, travel, procurement Measure • ReduceImprove • Report
Our commitment

Our Commitment to a More Sustainable Future

At Etiquette, sustainability is not a single project or marketing statement.

It is an ongoing process of understanding the impact of our operations, setting priorities, improving efficiency, reducing emissions where practical, making responsible technology decisions, and transparently measuring our progress.

Our goal is to build a business that can grow while continuously improving how efficiently we use:

  • Energy
  • Infrastructure
  • Hardware
  • Cloud resources
  • Materials
  • Travel
  • Office resources
  • Supplier ecosystems

Progress Should Be Measured — Not Assumed.

Technology Should Help Build a More Efficient Future

Etiquette is a technology company. We think about sustainability through the lens we know best: how we build products, run infrastructure, buy equipment, travel, operate our offices and help customers transform digitally.

We want to understand our impact, reduce what we can, improve continuously, and report honestly on our progress.

  • Technology
  • Operations
  • Infrastructure
  • Products
  • Procurement
  • Travel
  • Digital transformation
  • Resource efficiency
Net-zero positioning

Our Net-Zero Ambition

Etiquette’s ambition is to work toward net-zero greenhouse-gas emissions by 2030.

What this is, and is not. This is an ambition, not a validated target or a guaranteed outcome. We have not yet published a greenhouse-gas baseline, and the 2030 date and its scope will be reviewed once we have measured our emissions. If the evidence points to a different timeline, we will say so.

Credible net zero is built on a sequence of practical steps, not a date alone:

  1. 1

    Inventory

    Establish a greenhouse-gas emissions inventory.

  2. 2

    Base year

    Define a base year to measure against.

  3. 3

    Scope 1 & 2

    Measure direct emissions and purchased energy.

  4. 4

    Scope 3

    Assess the relevant value-chain emissions.

  5. 5

    Pathways

    Establish measurable reduction pathways.

  6. 6

    Reduce first

    Prioritize real emissions reductions.

  7. 7

    Track

    Track progress consistently, year on year.

  8. 8

    Residuals

    Address residual emissions with credible approaches consistent with applicable standards.

We use recognized frameworks as references when developing our sustainability approach. We are not certified or validated against them.

Know the difference

Net Zero and Carbon Neutrality Are Not the Same Thing

Carbon neutrality

A carbon footprint may be balanced through a combination of:

  • Emissions reductions
  • Removal enhancements
  • Credible offsetting of remaining emissions

Net zero

Requires deep reductions across relevant greenhouse-gas emissions, with remaining residual emissions addressed according to credible net-zero frameworks.

Reduce First. Neutralize Residual Emissions Later.

Etiquette does not claim to be carbon neutral. We are at the start of our measurement journey, and we would rather say so plainly.

The emissions framework

Understanding Our Emissions

Greenhouse-gas accounting groups emissions into three scopes. Together they form a total inventory. We have not published figures for any of them yet.

Scope 1 — Direct emissions

Potential examples, to be confirmed after inspection of our operations:

  • Company-controlled vehicles
  • Fuel combustion
  • On-site equipment

Scope 2 — Purchased energy

  • Electricity used in offices
  • Purchased power for facilities

Scope 3 — Value chain

  • Purchased goods and services
  • Cloud and hosting services
  • Hardware procurement
  • Employee commuting
  • Business travel
  • Waste
  • Suppliers
  • Product and service lifecycle, where relevant

Total GHG inventory

Figures: baseline in development.

Baseline

You Cannot Reduce What You Do Not Measure

Establishing a consistent greenhouse-gas emissions baseline is a foundational step in our sustainability roadmap.

When the baseline exists we will publish the base year, Scope 1, Scope 2, relevant Scope 3 and the methodology behind them. Until then, we publish no numbers.

Measure→Baseline→Set Targets→Reduce→Track→Report→Improve
Our sustainability roadmap

The Etiquette Sustainability Roadmap

  1. Measure

    Understand energy, travel, infrastructure, procurement and relevant emissions.

  2. Reduce

    Prioritize actions that directly reduce resource use and emissions.

  3. Optimize

    Improve cloud, infrastructure, devices and operational efficiency.

  4. Engage

    Work with employees, suppliers, customers and partners.

  5. Track

    Measure performance using consistent metrics.

  6. Report

    Communicate progress honestly.

  7. Improve

    Update targets and actions as better data and technology become available.

Sustainability Is a Continuous Improvement Program.

Priority 1 · Energy efficiency

Use Energy More Efficiently

For a technology business, digital infrastructure efficiency is an important part of environmental responsibility.

Potential actions

  • Energy-efficient office equipment
  • Device power management
  • Efficient lighting
  • Server optimization
  • Cooling efficiency
  • Cloud-resource optimization
  • Reduce idle compute
  • Consolidate underutilized systems
Priority 2 · Renewable energy

Increase the Role of Renewable Energy

We do not currently publish a renewable-electricity share. Where practical, we will explore the options below and report any share only when it can be verified.

  • Renewable electricity procurement
  • Rooftop solar where feasible
  • Renewable-energy contracts
  • Data-center and cloud providers with credible renewable-energy strategies
Priority 3 · Green software

Sustainable Software Starts With Efficient Engineering

Software architecture influences how much compute, storage and network a system consumes. As a technology company, this is where we have the most direct influence.

Efficient code

Leaner logic and fewer wasted cycles.

Database optimization

Indexed, well-shaped queries.

API efficiency

Fewer, smarter calls.

Avoid unnecessary processing

Do the work only when needed.

Caching

Reuse results instead of recomputing.

Right-sized infrastructure

Match capacity to real demand.

Autoscaling

Scale up and down with load.

Data lifecycle management

Archive or delete what is no longer needed.

Efficient AI usage

Use models only where they add value.

Model selection

Choose the smallest model that fits.

Batch processing

Group work to run efficiently.

Avoid unnecessary compute

Question whether a job must run.

The most sustainable compute workload is often the one you do not need to run.

We make no claims about exact carbon savings from these practices. Results depend on the workload and the infrastructure.

AI + sustainability

Responsible AI Includes Resource Efficiency

AI provides powerful capabilities but can also increase compute demand. AI is not inherently sustainable; it has to be designed and used with that in mind. Learn about our Artificial Intelligence services.

Use the Right Intelligence for the Right Problem.

Etiquette should consider

  • Selecting appropriately sized models
  • Avoiding unnecessary inference
  • Reusing results where appropriate
  • Efficient prompting
  • Batch processing
  • Monitoring usage
  • Choosing architecture based on actual requirements
Cloud sustainability

Build More Efficient Cloud Infrastructure

Sustainable cloud engineering aligns cost, performance and resource efficiency. See our Cloud & Infrastructure services.

  • Right-sizing
  • Autoscaling
  • Server consolidation
  • Resource scheduling
  • Storage lifecycle policies
  • Remove unused resources
  • Monitoring
  • Efficient architecture
CostefficiencyPerformanceResource efficiencySustainablecloud
Circular technology

Extend the Life of Technology

PurchaseUseMaintainReuseRefurbishRecycleKeep valuein use longer

Our hardware priorities are principles we are working toward. We have not yet published measured data.

  • Maintain devices longer where practical
  • Repair before replacing
  • Reuse equipment
  • Responsible redeployment
  • Certified recycling where available
  • Responsible e-waste handling
  • Sustainable procurement considerations
Purchase→Use→Maintain→Reuse→Refurbish→Recycle
E-waste

Responsible Electronics Lifecycle

Technology businesses handle a lot of electronics. The lifecycle matters for each of them:

  • Devices
  • Displays
  • Servers
  • Networking hardware
  • Batteries
  • Peripherals

Our principles

  • Avoid unnecessary replacement
  • Reuse functional equipment
  • Work with authorized recyclers
  • Protect data before disposal

We do not claim any existing recycling partnership on this page.

Procurement

Sustainability Extends Into Our Supply Chain

This is an evolving procurement principle. We do not claim that all our suppliers already meet any specific standard.

Factors we aim to consider

  • Environmental practices
  • Equipment efficiency
  • Packaging
  • Product durability
  • Responsible sourcing
  • Logistics
  • Reporting transparency
Business travel

Travel With Purpose

Travel is sometimes essential, and we do not promise zero travel. We aim to travel with intent.

  • Prefer digital collaboration where effective
  • Consolidate business travel
  • Choose lower-impact options when practical
  • Avoid unnecessary journeys
Office operations

Everyday Operational Efficiency

  • Electricity
  • Lighting
  • Air conditioning
  • Paper
  • Water
  • Waste
  • Devices
  • Printing
  • Procurement

Small improvements become meaningful when they become everyday habits.

Paperless operations

Digitize Work — Reduce Unnecessary Paper

Digital workflows can reduce unnecessary paper-dependent processes. Digital systems also have their own environmental footprint, through devices, data centres and networks, so the aim is to digitize what is worthwhile and run it efficiently.

Etiquette products and services

Explore all Products.

Sustainability through our products

Helping Customers Operate More Efficiently

These are potential operational benefits. We do not claim measured carbon reductions for any product.

HMS

Can help reduce paper workflows, repeated administrative processes and manual record movement.

HRMS

Can support digital employee workflows, digital documents and online approvals.

SpaceOS

Can help organizations understand space utilization, booking, occupancy and resource use.

Digital Process Automation

Can help reduce manual handoffs, duplicate processing and paper workflows.

Field Service Management

Can support better route planning, preventive maintenance, remote service and asset lifecycle visibility.

Digital Commerce

Can help improve inventory visibility and digital transaction workflows.

Space utilization

Better Utilization Before More Expansion

Understanding how spaces are actually used can help organizations make more informed decisions about offices, meeting rooms, parking, storage and shared facilities. SpaceOS is built around that kind of visibility.

Measure Utilization. Use Resources Better.

  • Offices
  • Meeting rooms
  • Parking
  • Storage
  • Shared facilities
Field service + sustainability

Maintain Assets, Reduce Avoidable Waste

Modern Field Service Management can support preventive maintenance, asset life extension, remote resolution, better parts planning and route optimization. We do not claim quantified emissions benefits without data.

  • Preventive maintenance
  • Asset life extension
  • Remote resolution
  • Better parts planning
  • Route optimization
Digital process automation

Make Processes More Efficient

Digital Process Automation can help organizations streamline how work moves. Any environmental benefit depends on the process and has to be measured; we make no direct carbon claims.

  • Digital approvals
  • Automated workflows
  • Paper reduction
  • Reduced duplicate entry
  • Better resource planning
Sustainable digital transformation

Digital Transformation Should Create Better Systems — Not Just More Technology

Responsible digital transformation weighs more than features.

  • Business value
  • Resource use
  • Infrastructure
  • Device lifecycle
  • Data
  • AI compute
  • Employee experience
  • Long-term maintainability

Build What Matters. Optimize What Runs. Retire What Doesn’t.

Circular economy

Move From Take–Make–Discard Toward Circular Thinking

These are guiding principles. We do not overstate how far we have implemented them.

Reduce

Avoid unnecessary resource consumption.

Reuse

Extend useful life.

Repair

Maintain rather than prematurely replace.

Refurbish

Give usable technology another lifecycle.

Recycle

Use responsible channels when reuse is no longer possible.

Nature-based solutions

Nature-Based Solutions, Kept in Their Place

This page does not cite any specific afforestation, reforestation or land-restoration project, and we make no claim of current participation.

As our climate program matures, credible nature-based solutions may form part of how we address residual impacts, provided they meet appropriate quality and verification criteria. Tree planting is never a substitute for direct emissions reductions.

Reductions Before Offsets

Etiquette’s priority should be reducing emissions within its operations and value chain. Any future use of carbon credits should:

  • Address residual emissions rather than replace reductions
  • Use credible standards
  • Be transparently reported
  • Be subject to quality assessment
  • Avoid misleading carbon-neutrality claims

This page does not report any carbon-credit or offset purchases.

Current standards · 2026 update

Our Approach Is Informed by Recognized Climate Frameworks

We use these as references. Etiquette makes no claim of certification, validation or verification against any of them.

GHG Protocol

A leading reference for organizational greenhouse-gas accounting across Scope 1, Scope 2 and Scope 3. GHG Protocol and ISO announced a collaboration in September 2025 to move toward harmonized corporate accounting standards. The consolidated development plan was published in July 2026, and existing standards stay in effect until revised versions are released.

GHG Protocol update process

Science Based Targets initiative

The Corporate Net-Zero Standard Version 2.0, published in June 2026, offers a contemporary framework for science-based net-zero target setting. The SBTi has said validation under Version 2.0 opens in Q1 2027, with Version 1.3.1 in use until then. Etiquette has not announced an SBTi-validated target.

SBTi net-zero resources

ISO 14068:2026

Climate change management — Carbon neutrality, published in 2026. It sets a hierarchy that prioritizes greenhouse-gas reductions and removal enhancements within the value chain before offsetting remaining emissions. It addresses carbon neutrality, not the definition of corporate net zero, and Etiquette holds no certification to it.

ISO standard page

Standards and timelines evolve. Check the linked primary sources for the latest status.

Transparency dashboard

Measuring Our Progress

The structure below is ready for real data. No values are shown until a baseline and methodology exist.

GHG emissionsScope 1Baseline in development
GHG emissionsScope 2Baseline in development
GHG emissionsRelevant Scope 3Baseline in development
EnergyElectricity consumedBaseline in development
Renewable energyShare, where verifiedNot yet reported
TravelRelevant business travel metricsBaseline in development
WasteE-waste and other relevant wasteBaseline in development
Cloud & hardwareInfrastructure efficiency; reuse and recyclingBaseline in development
Reporting

Transparency Matters

As our sustainability measurement program matures, we intend to publish clear updates on our progress, methodology, priorities and challenges.

Transparency includes reporting what worked and what still needs improvement.

Sustainability Reporting Should Show Progress — Not Perfection.

We have not yet published a sustainability report. We will link each report here as soon as it exists.

Questions about this commitment? Contact us.

Governance

Making Sustainability Part of Business Decisions

Sustainability can increasingly be considered in the everyday decisions below. We are defining clear internal ownership for the program and will publish it once it is established.

  • Infrastructure
  • Cloud
  • Procurement
  • Office operations
  • Travel
  • Products
  • Vendors
  • Engineering architecture
Principles

Five Principles for Credible Sustainability

1

Measure Before Claiming

Use evidence.

2

Reduce Before Offsetting

Prioritize actual reductions.

3

Efficiency by Design

Consider resource use from the start.

4

Transparency Over Perfection

Report honestly.

5

Continuous Improvement

Improve as data, technology and standards evolve.

Reduce First • Measure Progress • Report Transparently • Improve Continuously

Our core values

Innovation. Integrity. Impact.

Innovation

Use better technology and smarter design to improve resource efficiency.

Integrity

Make sustainability claims that are transparent, evidence-based and accountable.

Impact

Focus on measurable actions that create meaningful long-term value.

Innovation drives us. Integrity guides us. Impact defines us.

What we will not do

Our Approach to Responsible Sustainability Communication

Credibility is built by what we leave out as much as by what we say.

Etiquette will avoid:

  • Unsupported “green” claims
  • Fake carbon-neutral labels
  • Unverified emissions-reduction percentages
  • Treating offsets as a replacement for reductions
  • Publishing sustainability statistics without methodology
  • Presenting goals as achievements
  • Claiming certifications we do not hold
Roadmap

A Phased Path From Measurement to Improvement

Phase 1

Measure

  • Define organizational boundary
  • Establish baseline
  • Collect emissions and energy data
  • Identify material Scope 3 categories
Phase 2

Prioritize

  • Identify largest sources
  • Define reduction opportunities
  • Establish measurable targets
Phase 3

Reduce

  • Energy efficiency
  • Cloud optimization
  • Hardware lifecycle
  • Procurement
  • Travel
  • Operational efficiency
Phase 4

Engage

  • Employees
  • Vendors
  • Partners
  • Customers
Phase 5

Report

  • Progress
  • Challenges
  • Methodology
  • Updated targets
Phase 6

Improve

Continuously reassess and raise ambition where supported by evidence.

Building a Better Future Requires Better Decisions Today

Sustainability is a journey built on measurement, action, transparency and continuous improvement.

At Etiquette, we believe technology should help organizations become more efficient, adaptable and responsible — while creating meaningful value for people and businesses. Learn about us, or see how we work with Data & Analytics and industries.

Explore Our Sustainability Updates

Innovation helps us find better ways.
Integrity keeps our commitments credible.
Impact is how we measure whether those commitments matter.